Fully share the experience of placing Google AdSense to WordPress Blog

Posted by Admin L in WordPress Experience on 14-09-2011.

Author: Nosa Lee
Original Address: https://www.seeksunslowly.com/wordpress-blog-google-ad-fully-share
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First, we need to understand why place Google AdSense.

No more than three cases:
1. You build a site specially for making money through Google AdSense, that is, it is your main work even the main way to make a living.
2. You build a site for hobby, but it needs costs to operate a site (hundreds or even more than thousand dollars direct costs plus labor costs that can not be calculated), so, you consider to make money from the site to get the costs recovery.
3. Never thought of the beginning, only a hobby. As traffic increases, and you heard that a site can make money through Google AdSense, in order to let the money do not run off in front of you, so placed Google Ads, and since the high traffic, then the advertising revenue will certainly be very considerable.

We can dubbed above circumstances or webmasters as “making living”, “get cost recovery” and “get unexpected money”.

The existence time of the second and third sites will be longer, because they are not for profit, not a means of livelihood, is complete for hobbies; and the first case, if you can not see any hope for a long time, you might give up this way, and change the others, time is money, no energy to a delay.
Note: I belong to the second category.

Second, if you are conscientious to build the site content, regardless of which of the above circumstances, the money is earned with qualms, and is appropriate and legitimate.
You can visit Google AdSense official site to know the principle, simple summary is: Advertisers get the traffic through the content related ads clicking, this is more valuable and can generate commercial profits. About how to make more and more valuable ads clicking, it should be optimized by Google, we do not need to discuss it. I think webmasters are are aware about this, this special explanation is only for giving a positive spiritual guidance to some oncoming webmasters that want to place Google AdSense but still hesitate.

OK, nonsense stop here, now share the real experience.

How many ads units can be put on ONE page at most?
The reason for this restriction is also well understood: if the ads is more than the content, so you do not let anyone see the article or resource?
So Google limits it to 3 content ads units + 2 search boxes + 1 link ads.

Where is the good locations to place Google Ads?
The method may be different for each webmaster, now share my way for your reference:

Content Ads: side (bottom right, vertical banner) + Top of Article Title (Ads Banner) + Beginning of Article Content (Text Around Ads Unit).
Link Ads: Top of Article Title (Below Ads Banner).
Search Box:I have not used it (just use original ecological search box that provides by WordPress due to I think friendly operation is more important).

Note: WordPress has many pages, the more commonly used pages are: single article, search results, categories archive, monthly archive, tags archive and homepage. We should place Google ads to all these pages to finish this work, Because many visitors will not necessarily click into a single page to see the article (do not know, complete reading or do not want to continue reading), maybe the entry page is a tag archive page, at this time, you will lose some chances of clicking ads, although you worked so hard to write this article.

Explanation: vertical ads banner locating the bottom right rather than the top right is based on Web site usability considerations, because the categories, archives links are the primary concern of the visitors, put them to bottom right is very wrong, do not for the Google AdSense as Google AdSense; banner and text around ads, because they are small, less impact on reading, in order to improve clicking rate, so I have not placed them on the tail of articles.

How to do?
Of course, there are many ready-made online WordPress plugin can be achieved.
But I really do not like to install plugins, if it can be achieved manually, as much as possible by manual, a good person is covered with wounds by more and more insertings, how pathetic…

Side (Vertical Banner)
Click Appearance -> Editor -> Sidebar (sidebar.php) in WordPress Dashboard, just add your Google AdSense code after the following code
[cc lang=”html”]


[/cc]
Note: if you can not find above code in sidebar.php, please try to add it to other places and fine-tune it to be perfect.

Top of Article Title (Ads Banner)
As above, because need to take care of article pages, search results, category archives, monthly archives and tags archives, so after clicked Appearance -> Editor , you need to edit Single Post (single.php), Search Results (search.php), Category Template (category.php), Archives (archive.php) and Tag Template (tag.php) files separately.
Modification methods are the same: add your Google AdSense code after <div id=”container”>.

Beginning of Article Content (Text Around Ads Unit)
Click Appearance -> Editor -> Single Post (single.php) in WordPress Dashboard, just add your Google AdSense code after the following code
[cc lang=”html”]

[/cc]
The format is:
[cc lang=”html”]

…Your Google AdSense Code…

[/cc]
Note: “float: right” places ads at right, to place ads at left, just change “right” to “left”.

Link Ads
Just paste Google AdSense code after the above Top of Article Title (Ads Banner) ads unit.

Search Box
I have not used it (just use original ecological search box that provides by WordPress due to I think friendly operation is more important).

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